Kim Werner, Ye Ding

Events - Future, Trends, Perspectives

An international Approach
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The Corona crisis (Covid-19) is having a massive impact on the events industry. Due to the editorial deadline of this book in February 2020, this topic could not be considered in this edition. We ask for your understanding.

An international approach!

Events – future, trends, perspectives provides insights into many of the recent developments within the diverse event industry.
International scholars and experts with backgrounds in multiple related fields have taken up exciting research topics and offer perspectives, thoughts and views on a number of current and future issues and challenges.
The topics are as diverse as the industry itself and include discussions on gender and diversity, disruptive technologies, sustainability, psychological effects, the co-creation of experiences, the future of event education and many more.
Vivid case studies and best practice examples are used to illustrate current and future developments and to spark discussion and debate amongst scholars, practitioners and students alike.

Das Buch spannt einen Bogen über aktuelle und gleichermaßen drängende Fragen des Eventmanagements – u.a.:
Welchen Stellenwert haben Events in disruptiven Zeiten?
Wie kann das Eventerlebnis durch multisensorische Effekte intensiviert werden?
Wie lassen sich Events online und offline verknüpfen?
Wie wirkt sich die Globalisierung auf Events aus?
Welche Karrieremöglichkeiten haben Frauen in der Eventindustrie?
Wie gehen EventmanagerInnen mit Stress richtig um?
Wie kann der Trend der „Entschleunigung“ bei Veranstaltungen aller Art umgesetzt werden?


Kim Werner and Ye Ding


Nicole Böhmer, Kim Werner and Imke Wargin
Female Careers in the Event Industry – Myth, Reality or Future Vision?

Susanne Doppler, Burkhard Schmidt and Liza Funke
Work Stress of Event Managers

Hans-Jürgen Gaida
Marketing Meeting and Event Destinations in Disruptive Times: Future Challenges and Chances

Steffen Ronft
Event Psychology – An Interdisciplinary Approach

Chunlei Wang and Xingdan Wang
Theorising the “Event View” as a Kind of “World View”

Helmut Schwägermann
China Outbound Events – A Challenge for European MICE Destinations

Markus Große Ophoff, Kai-Michael Griese and Kim Werner
Event Organisations at the Interface between Sustainability and Digitalisation

Hui Huang and Hanzhi Zhang
Festivals and “New Retail”: A Case Study of the “Double 11” Shopping Festival in China

Kim Werner, Christina Bosse and Kai-Michael Griese
Slow Events: Assessing the Potential for the Event Industry of the Future


Aliosha Alexandrov and Kai-Michael Griese
Value Co-creation and the Impact on Marketing and Event Management Curricula

Xing Lan and Yi Ding
Cooperative Transnational Event Management Education: A Case Study of International Event Management Shanghai (IEMS)

Mattheus Louw and Thomas Temme
Enhancing Student Learning in Event Management: Student Perceptions of a Business Simulation Game

Ye Ding, Li Zhang and Chunlei Wang
Innovation and Entrepreneurship Education in Event Management: Case studies from Chinese Universities

Gernot Gehrke
Researching the Future of Event Education

Steffen Ronft
Appendix: Further references concerning psychological effects and phenomena

Prof. Dr. Kim Werner lehrt Veranstaltungsmanagement an der Hochschule Osnabrück und in Shanghai. Frau Ye Ding Ph.D. lehrt Eventmanagement an der Shanghai University of International Business and Economics (SUIBE). Gemeinsam leiten sie auch den Studiengang International Event Management Shanghai, einem seit 2004 erfolgreich etablierten Joint Venture beider Hochschulen.
Mehr Informationen
ISBN 978-3-8252-5253-3
EAN 9783825252533
Seiten 366
Format kartoniert
Ausgabename 45253
Verlag UTB
Autor Kim Werner, Ye Ding
Erscheinungsdatum 11.05.2020
Lieferzeit 1-3 Tage
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