Microeconomics, Competition and Strategic Behaviour

Microeconomics with case studies and applications for strategic management and consulting
Microeconomics is not applied math – frameworks in this book are regularly in use in daily managerial practice and strategic decision-making. Numerous case studies cover price discrimination, economies of scale, digital business models, game theory, dealing with uncertainty, entry barriers or sunk costs – all of which are crucial for understanding market dynamics and competitive behaviour. Frameworks and concepts are highlighted that have strong connections to strategic management.
Students in Bachelor's programmes in business administration whose possible careers are management roles in firms or in strategy consulting.




Inhalt:
1. Microeconomics, competition and strategic behaviour
2. Customer behaviour, products and network effects
3. Decisions under risk and behavioural economics
4. Firms, competition and innovation
5. Firm size, technology and decisions on production
6. Costs, restructuring and M&A
7. Perfect competition, monopoly and competition policy
8. Pricing strategies and price discrimination
9. Strategic decision-making and game theory
10. Strategic competition in oligopoly


Autor:inneninformation:
Markus Thomas Münter is Professor of Economics at htw saar, Germany. He has a more than 15-years background in management consulting and banking. Markus was a Visiting Assistant Professor at London Business School and a Visiting Professor at La Trobe University in Melbourne. His research is on dynamics of markets, technology and corporate strategy.