Names in Times of Crisis

This volume addresses the fields of naming and branding, in particular company and brand names, names in slogans, and advertising language in general, and all other proper names that are of economic interest in times of crisis. The contributions analyze both advertising on social media as well as printed material concerning commercial names, slogans for climate advertising, pandemic situations, new branding, and communication strategies in critical times, such as war and energetic deciency. The focus of the volume lies in stimulating reflections on how communication with consumers has changed, on current advertising and marketing strategies, and on naming in the face of sustainability and fairness. The current war scenario and the resulting problems concerning energy supplies, the increased migration in the Western European nations, and the political and social pressure to implement ambitious climate goals lead the economy and advertising agencies to profound reconsiderations.

Inhalt:
Introduction

Ferdinando Longobardi
Climate awareness in brand repositioning: Instagram and the new lexicon of energy sustainability

Elin Pihl
Company names and sustainable energy. What do the companies want to convey?

Paola Cotticelli-Kurras
Bio, eco and sustainable production. The case of Migros and Coop

Marie A. Rieger
Green, Fair, Responsible. Promoting sustainable safari holidays in Tanzania

Francesca Cotugno, Stella Merlin Defanti, Valerio Pisaniello
To bio or not to bio. A linguistic investigation of green policies in Italian retail products

Ilia Baranov
Zigns of Var. Reflection of the Russian – Ukrainian war in Russian commercial signs

Florian Koch, Laurent Gautier, Matthieu Llorca, Javier Fernandez-Cruz, Daniel Sebin
Sport sponsoring in times of ‘polycrisis’. A discourse analyzis of three contemporary crises

Diego Poli
The conceptual agenda in the narrative construction of crisis

Daiana Felecan
The Insularity of (Post-)Pandemic Individuals on the Lexical-Semantic Level Alina Bughesiu, Oliviu Felecan, Daiana Felecan Names in Commerce during the Covid-19 Pandemic

Olena Karpenko, Valeriia Neklesova
Memetic Logic of a Brand Name. The Case Study of Corona Beer

Daniel Solling
Individuelle Namensgebung von Autos in Schweden. Individual naming of cars in Sweden

Sabine Heinemann
Ökologisch nachhaltig mit Toastern und kultigen Mäuschen? Frames in der Markenkommunkation von Citroën Ami und Fiat Topolino. Ecologically sustainable with toasters and iconic mice? Frames in the brand communication of Citroën Ami and Fiat Topolino

Antje Lobin
Branding between country-of-origin effect and French washing: Semiotic perspectives

Artur Gałkowski
Stratagemmi di denominazione dei giocattoli, giochi e altri oggetti nel settore dell’intrattenimento (para)militare. Naming strategies for toys, games and other objects in the (para)military entertainment sector

Linnea Gustafsson
Cosmetic product names as a resource for positioning manufacturers in the Zeitgeist of invest-in-yourself or security-familiarity-sustainability

Indexes
Brand names
Product names
General Index

Autor:inneninformation:
Prof. Dr. Paola Cotticelli ist Inhaberin eines Lehrstuhls für allgemeine und historische Sprachwissenschaft an der Universität Verona.
Anna Dentella ist Doktorandin für historische Sprachwissenschaft an der Universität La Sapienza, Rom.
Dr. Francesca Cotugno ist Junior Professorin für allgemeine Sprachwissenschaft an der Universität Palermo.
Dr. Stella Merlin ist Stipendiatin für allgemeine Sprachwissenschaft an der Universität Federico II, Neapel.
Dr. Valerio Pisaniello ist Professor für allgemeine Sprachwissenschaft an der Universität Chieti-Pescara.