Dietmar Ernst, Ulrich Sailer

Sustainable Business Management

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With the book the authors want to make a contribution towards discovering and developing the subject of sustainable business management. To do so, they initially put sustainable business management in its scientific context and then illuminate the areas of direct relevance for management. This includes the positioning within strategic management, the demands of sustainability on personnel management, innovation management, international management as well as operative environmental management.

With a focus on corporate leadership, sustainability is discussed in the context of financial management and controlling, including the already existing instruments for implementing sustainability used by practitioners as well as legal requirements. Next, the reader learns how the value chain and marketing activities can be structured in a sustainable fashion. Finally an outlook on the possible future development of sustainable management is provided.
With the book the authors want to make a contribution towards discovering and developing the subject of sustainable business management. To do so, they initially put sustainable business management in its scientific context and then illuminate the areas of direct relevance for management. This includes the positioning within strategic management, the demands of sustainability on personnel management, innovation management, international management as well as operative environmental management.

With a focus on corporate leadership, sustainability is discussed in the context of financial management and controlling, including the already existing instruments for implementing sustainability used by practitioners as well as legal requirements. Next, the reader learns how the value chain and marketing activities can be structured in a sustainable fashion. Finally an outlook on the possible future development of sustainable management is provided.

Autoreninformation:
Prof. Dr. Dr. Dietmar Ernst ist Professor für Corporate Finance an der European School of Finance der Hochschule für Wirtschaft und Umwelt (HfWU) in Nürtingen. Prof. Dr. Ulrich Sailer ist Professor an der Hochschule für Wirtschaft und Umwelt in Nürtingen. Er leitet den Masterstudiengang Controlling und beschäftigt sich insbesondere mit Controlling, Nachhaltigkeit und Komplexität.
Mehr Informationen
Ausgabenart eBook (ePDF + ePub)
ISBN 978-3-86496-820-4
EAN 9783864968204
Bibliographie 1. Auflage
Seiten 338
Format eBook PDF
Höhe 214
Breite 149
Dicke 21
Ausgabename 52622-2
Verlag UVK Verlag
Herausgeber Dietmar Ernst, Ulrich Sailer
Erscheinungsdatum 22.04.2015