Marc Dreßler
Sustainable Entrepreneurship
More than 200 illustrative examples of best practice and other scenarios drawn from actual practice in the wine industry and elsewhere; plus more than 160 graphics, and a wealth of empirical data serve to answer the „why and how“ of strategy and sustainability in the small business sector.
Inhalt:
1 Relevance of entrepreneurship
2 A brief look at the wine industry
3 Strategic management of small businesses – from theory to practice
4 Strategy – the mainstay of entrepreneurial decision making
5 Strategic planning and analysis – beyond effectuation
6 Instrumental strategy development – beyond causation
7 Customer-centricity and sustainable business model design
8 Goal achievement and fine-tuning business models
9 Recap and outlook for the future
Autor:inneninformation:
Prof. Dr. Marc Dressler is professor of business management and entrepreneurship at Hochschule für Wirtschaft und Gesellschaft Ludwigshafen. He teaches and does research at Weincampus / DLR Rheinpfalz, heads the MBA Wine, Sustainability & Sales program, which he was instrumental in establishing, and is visiting professor at renowned universities (e.g., EM Strasbourg, KEDGE Business School Bordeaux). Prior to academia, he was top-management consultant, partner of a global strategy boutique, and entrepreneur.
ISBN | 978-3-7398-3223-4 |
---|---|
EAN | 9783739832234 |
Bibliographie | 1. Auflage |
Seiten | 296 |
Format | kartoniert |
Ausgabename | 53223 |
Auflagenname | -11 |
Autor:in | Marc Dreßler |
Erscheinungsdatum | 29.01.2024 |
Lieferzeit | 2-4 Tage |
„“The blend of theory, real-world examples, and best practices makes the book a must-read for small entrepreneurs in the wine industry and we’re honored to be part of the portrayed entrepreneurial treasures.”“
Florence Cathiard, Owner, Chateau Smith Haut Lafitte, France / 21.02.24
„“As digitization and consumer behavior have changed the landscape of the industry, maintaining sustainability while driving industry standards and traditions are key to future successes: Sustainable Entrepreneurship guides future leaders seeking to achieve these goals […]”“
Christian Gastón Palmaz, Chief Operating Officer of Palmaz Vineyards, California, USA / 21.02.24
„“[…] An essential read for anyone looking for support and a guide to developing further in this rapidly changing world.”“
Jochen Dreissigacker, Managing Director, Weingut Dreissigacker, Bechtheim / 21.02.24
„“[…] Friendly to read, but also conceptually and theoretically sound, this book is a much needed guide on sustainable practices to entrepreneurs, startup founders and business management students.”“
Stefano Ponte, Professor of International Political Economy, Copenhagen Business School / 21.02.24
„“ […] A masterful job of not only making this a compelling reference work for aspiring practitioners, but also crafting a narrative that makes complex concepts easy to understand. […]” “
Dr. Armand Gilinsky, Emeritus Professor of Business and Wine Business, Sonoma State University, Rohnert Park, California, USA / 21.02.24