Marc Dreßler

Sustainable Entrepreneurship

A Guide to Strategic Business Management for Small Entrepreneurs in the Wine Industry and beyond
ab 27,99 € inkl. MwSt.
This book resolutely focuses on successful and sustainable strategic and operational management of small business.

More than 200 illustrative examples of best practice and other scenarios drawn from actual practice in the wine industry and elsewhere; plus more than 160 graphics, and a wealth of empirical data serve to answer the „why and how“ of strategy and sustainability in the small business sector.
Successful strategic management of small business isn’t always as easy as it looks, given the dynamic changes, turbulent business environments, and in many cases severely restricted room for maneuver that prevail nowadays in Western economies. Which is why strategic and sustainable business governance and operational management are taking on growing importance, especially in sectors consisting mainly of small businesses. Although much has been written on these subjects, a book that resolutely focuses on the nuts and bolts of strategically focused sustainability management is needed, especially for smaller entities. More than 200 illustrative examples of best practice and other scenarios drawn from actual practice in the wine industry and elsewhere; plus more than 160 graphics, and a wealth of empirical data serve to answer the „why and how“ of strategy and sustainability in the small business sector.


Inhalt:
1 Relevance of entrepreneurship
2 A brief look at the wine industry
3 Strategic management of small businesses – from theory to practice
4 Strategy – the mainstay of entrepreneurial decision making
5 Strategic planning and analysis – beyond effectuation
6 Instrumental strategy development – beyond causation
7 Customer-centricity and sustainable business model design
8 Goal achievement and fine-tuning business models
9 Recap and outlook for the future

Autor:inneninformation:
Prof. Dr. Marc Dressler is professor of business management and entrepreneurship at Hochschule für Wirtschaft und Gesellschaft Ludwigshafen. He teaches and does research at Weincampus / DLR Rheinpfalz, heads the MBA Wine, Sustainability & Sales program, which he was instrumental in establishing, and is visiting professor at renowned universities (e.g., EM Strasbourg, KEDGE Business School Bordeaux). Prior to academia, he was top-management consultant, partner of a global strategy boutique, and entrepreneur.
Mehr Informationen
ISBN 978-3-7398-3223-4
EAN 9783739832234
Bibliographie 1. Auflage
Seiten 296
Format kartoniert
Ausgabename 53223
Auflagenname -11
Autor/-in Marc Dreßler
Erscheinungsdatum 29.01.2024
Lieferzeit 2-4 Tage

„“The blend of theory, real-world examples, and best practices makes the book a must-read for small entrepreneurs in the wine industry and we’re honored to be part of the portrayed entrepreneurial treasures.”“

Florence Cathiard, Owner, Chateau Smith Haut Lafitte, France / 21.02.24

„“As digitization and consumer behavior have changed the landscape of the industry, maintaining sustainability while driving industry standards and traditions are key to future successes: Sustainable Entrepreneurship guides future leaders seeking to achieve these goals […]”“

Christian Gastón Palmaz, Chief Operating Officer of Palmaz Vineyards, California, USA / 21.02.24

„“[…] An essential read for anyone looking for support and a guide to developing further in this rapidly changing world.”“

Jochen Dreissigacker, Managing Director, Weingut Dreissigacker, Bechtheim / 21.02.24

„“[…] Friendly to read, but also conceptually and theoretically sound, this book is a much needed guide on sustainable practices to entrepreneurs, startup founders and business management students.”“

Stefano Ponte, Professor of International Political Economy, Copenhagen Business School / 21.02.24

„“ […] A masterful job of not only making this a compelling reference work for aspiring practitioners, but also crafting a narrative that makes complex concepts easy to understand. […]” “

Dr. Armand Gilinsky, Emeritus Professor of Business and Wine Business, Sonoma State University, Rohnert Park, California, USA / 21.02.24